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WindowsWear Awards 2021 – Our Top Picks

Take a look at the team’s favourite contenders from the upcoming WindowsWear Awards 2021. There’s some amazing projects and it’s great to see some of our clients featured too – all deserving winners!

Nike Training Club App – Best AR / VR Experience
Our Senior Recruitment Administrator, Mary is a big fan Nike’s Training Club app – It’s basically a personal trainer in your pocket! Mary has been using the app for a few years now, but it’s been especially useful throughout lockdown!

The app contains over 185 unique workouts, covering a multitude of activities. If you need an extra boost of motivation; you can tune into a workout hosted by one of your favourite Nike ambassadors. Based on past sessions, the app can also recommend new workouts and offer full training plans tailored specifically to a variety of different goals.

During the first lockdown, Nike made the bold move to offer the app for free to users, including the premium content. This has proven to be a great success for Nike, leading to a significant increase in sales throughout the months following.

Photograph of Nike Training Club app. Image credit: Nike

Image credit: Nike

David Yurman ‘Star Dreaming’ – Best Holiday Window Display

Recruitment Consultant, Paul, picked the David Yurman ‘Star Dreaming’ as his favourite.

The display celebrates their ‘Starburst’ collection. The collection was inspired from David Yurman and his wife’s experience of watching fireworks illuminating the Paris night sky.

“There is nothing more magical than seeing stars on a winter night. They inspire a feeling of childlike wonder, shining with the pure light of our dreams, hopes and blessings.” – David Yurman.

An animated backdrop of starlight and midnight sky sets the scene for beautifully sculpted selenite. The iconic David Yurman bunny also makes an appearance, which has become a consistent feature in the brand’s holiday campaigns.

It’s all in the detail and this is something David Yurman have certainly mastered. Each of the shopping bags featured a decorative metal North Star ornament.

A magical festive scene, that allows their products to shine bright. Simple, yet effective.

A photograph of David Yurman's 'Star Dreaming' holiday window display. Image credit: David Yurman

Image credit: David Yurman

Dolce & Gabanna ‘Rue Due Saint-Honore’ – Best Interior

Marketing Executive, Enya, opted for Dolce & Gabbana’s ‘Rue Du Saint-Honore’. The 800m2 store is located in Paris on the well-renowned rue du Faubourg Saint-Honoré.

The main focal point is two handmade portraits of Napoléon Bonaparte and Joséphine de Beauharnais. Both intense in colour and detail, they are interpretations of 18th century coronation paintings by half-Italian half-French painter, Baron François Gérard.

An opulent staircase, made from Rouge du Roi marble, curves around the portraits, inviting shoppers onto to the second floor. A true sense of luxury throughout offering an extraordinary backdrop for their products and an extravagant experience for shoppers. The store is a real celebration and fusion of French and Italian design.

Photograph of Dolce & Gabbanna's Rue Du Saint-Honore store. Image credit: Dolce & Gabbanna

Image credit: Dolce & Gabbanna

Burberry – Best Pop-Up

Burberry’s classy pop up caught the eye of our Recruitment Director, Simon for all the right reasons.

The Burberry logo adorns the cubic exterior, popping against the black backdrop. Brand founder, Thomos Burberry is celebrated; in the form of a rotating beacon-style monogram sat on the top of the structure.

A scaffolding globe installation greets visitors as they enter into the pop-up. Inside, the space is a mix of mirrors and high gloss finishes, combined with edgy street elements; created using an array of materials and textures.

The ground floor hosts a blank wall to allow visitors to freely illustrate and decorate in their own style. This is a concept which was developed at the brand’s Bond Street store.

Photograph of Burberry pop-up store. Image credit: Burberry

Image credit: Burberry

Don’t forget to visit WindowsWear to take a look at the rest of the categories and vote for your favourites!


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