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Congratulations and celebrations for winners of the 10th prestigious POPAI Awards


The globally recognised POPAI awards took place this week and with 191 entries from some of the most innovative companies in the world of advertising display and point-of-purchase it was always going to be fierce competition. With 63 awards dished out in total, including 23 gold, here’s a round-up of a few of our favourites.

Happy campers at Superior Creative Services
For their client Beiersdorf, Superior walked away with the Display of the Year (temporary displays) Award for their ingenious campervan temporary display. As seen in -store at Superdrug, the display promoted staying safe in the sun at home in the UK and saw an uplift in sales with the judging panel saying “A strong approach to creativity has resulted in a truly eye-catching front-of-store piece that delivered excellent levels of shopper engagement and sales uplift,” said the awards judging panel. “The way the display incorporated key campaign messages was particularly impressive. All in all, a stand-out winner.”

My Little Pony, Won BIG for Display Plan
For the permanent display of the year, Display Plan struck gold with their concept for Hasbro. Comprising miniature stools and a TV screen to keep young shoppers in-store entertained; the concept is as bright and engaging as the toys themselves. The judges commented: “In an environment where competition for attention is fierce, the agency created a strong in-store presence for Hasbro that delivered real depth and featured the interesting application of cutting-edge manufacturing technology,” said the panel.

Arken P-O-P
Walking away with five awards, Arken’s real show stopper was their free-standing display for FREEDOM cosmetics in store at Superdrug. Occupying a small footprint in store, the unit houses all a girl needs for her makeup bag and makes (no pun intended) for easy consumer pick up. Well done team Arken.

Lucky seven for In Contrast
Last but not least; the big winners of the night included In Contrast, who took three Golds, two Silvers and two Bronzes – go team In Contrast. There’s no surprise that their concept for Kinder’s Halloween display won gold in the Confectionary- Temporary Display Category; we know we won’t be able to resist picking up an egg this Halloween.

Well done to all Gold winners from team Straco

Automotive & Leisure: TomTom Runner 2 and Spark by HRG UK for TomTom International BV

Sports, Toys & Fashion: Hasbro EMEA POE Program by Display Plan for Hasbro

Grocery, Convenience & G.M. – Permanent Display: Marmite Gravity Feed by InContrast for Unilever UK

Grocery, Convenience & G.M. – Temporary Display: Bodyform Pink Ticket On-pack by Blue Chip Marketing for SCA Hygiene Products UK

Alcoholic & Soft Drinks: Display Buddy by The Maxim Design Group for BP Oil Retail Operations

Confectionery – Temporary Display: Kinder Halloween 360 Wow Display by InContrast for Ferrero UK

Home & Garden: Outdoor POS for Wyevale by Four Graphics for Wyevale Garden Centres

Consumer Electronics: Intel 2-in-1 Risers by arken P-O-P for Intel Corporation (UK)

Cosmetics, Beauty, Hair & Fragrance – Permanent Display: Freedom Cosmetic POD in Superdrug by arken P-O-P for Medichem

Cosmetics, Beauty, Hair & Fragrance – Temporary Display: Nivea Sun Campervan by Superior Creative Services for Beiersdorf

Pharmacy: Q10 Pearls Mother’s Day Arch by InContrast for Beiersdorf UK

Retail Services & Stationery: Game of Thrones Dragon Head by Once Upon a Time for Warner Bros.

Short Run – Permanent Display: Oral-B Power Fixture ASDA Communisis/Impact Retail for Procter and Gamble

Short Run, FMCG – Temporary Display: Ribenary WOW Dumpbin by Smurfit Kappa Display (Ireland) for Lucozade Ribena Suntory Ireland

Short Run, Non-FMCG – Temporary Display: Hair and Beauty Experiential Unit by Impact Creative Partnership for Unilever

Flagship & Store: Mamas & Papas by Dalziel & Pow for Mamas & Papas

Shop in Shop: SKY – The Engage by Alrec UK for Sky

Campaign: Lego Dimensions – Launch Campaign by Once Upon a Time for Warner Bros.

Installation: Sky Q Experiential Campaign by Onedotzero for Sky

Innovation: Benefit Cosmetics Twitter Vending Machine by SMP Group / Breed / CreateLondon for Benefit Cosmetics

Sustainability: Walkers Slim Line Unit by Display Plan for PepsiCo International UK and Ireland


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