Category Archives: Marketing & Digital

WindowsWear Awards 2021 – Our Top Picks

Take a look at the team’s favourite contenders from the upcoming WindowsWear Awards 2021. There’s some amazing projects and it’s great to see some of our clients featured too – all deserving winners! Nike Training Club App – Best AR / VR Experience Our Senior Recruitment Administrator, Mary is a big fan Nike’s Training Club […]

The Road to Success, is Always Under Construction

Here at Straco, we think it’s important for every business to adapt and evolve, to ensure they remain relevant, whilst maintaining a consistent and familiar identity. Which is why we have given our website a refresh and refined our markets. We wanted to simplify and better reflect the digital markets we cover. We’ve always had […]

The design details behind our stand at Retail Design Expo

The retail design expo offers all those involved in the industry a chance to showcase their latest innovations to provide inspiration to those responsible for the marketing, branding, visual merchandising, architecture and shop-fitting of retail spaces. As a long- established recruiter that specialises in this sector, we turned our hand to designing our own stand […]

Lego bring Christmas to life at Covent Garden Piazza

Built with over 700,000 Lego bricks over a period of three months, Santa’s Workshop in Covent Garden arrived in London last week. The epitome of experiential marketing, the workshop is great for all the family and is gaining momentum on social media with visitors tagging #LetsBuildXmas onto their twitter and Instagram posts. Good work from […]

Design; an exploration into a creative industry and its importance

What is design?  George Cox, the former Chairman of the Design Council, defined the practice as the link between creativity and innovation, ‘it shapes ideas to become practical and attractive propositions for users or customers.’  This statement alone underlines the importance of design in everything, including retail, interiors, events and exhibitions which are the sectors […]

Christmas event season in full swing

There is nothing better than a German Christmas market to get you into the festive season and we’ve been feasting our eyes on all an endless amount of beer, sweets and sausages at the Leeds Christmas market. With Christmas light switch-ons, German markets and a host of in-store shopper events being run up and down […]